Check out our latest video – 5 Common Mistakes Virtual Assistants Make in Doing PR.

(Is this not the greatest way to do an article? You can take your article and have it made into a video. Amazing! If you are interested, contact Andrea Kali – www.amazingsalesvideos.com.)

We are thrilled to be writing for the International Freelancers Academy! Here’s our first article on “Getting Media Exposure to Generate Freelance Leads and Clients”

This week we are going to discuss Paid Press Releases – and if they are worth it. Here’s my thoughts.

Last week eReleases had a special. $259.00 for a 500 word release distributed out. Plus you got two distribution places as opposed to one. One of my clients, decided to give it a go. The results. AWESOME.

What’s great with going with the paid submission sites is that you will have the opportunity to reach others you might not have been able to reach before. Not only did we receive over 200 media hits on ABC stations, FOX stations, local parenting journals, etc., but our local newspapers and TV stations picked it up.

This allowed us to get on the top pages of Google with our keywords and a ton of exposure.

Also, best yet, we had a major site contact us for a review copy of the book. That alone is enough to warrant a huge success. What’s good with these is when you are pitching to sites and reporters, you are asking them for something. When they come to you, they are already interested. The release has peaked their interest and they want additional information.

And, once we got all this media coverage, then we get to take advantage of our social bookmarketing and social networking efforts and spread the word even more.

Here’s one of the pick-ups. This is a local FOX station.

http://www.wflx.com/Global/story.asp?S=14268928

This is just one example. And I have so many others. So bottom line, whenever you can go with a paid submission – it’s so worth it.

Love to hear your comments and thoughts.

Ruth Martin of  MapleWood Virtual Assistant had this to say about the Publicity Success Series. “Diana covers how to pitch concisely written and topic focused ideas for optimum exposure. It’s like having your very own coach guiding you through the hurdles towards the ultimate goal of getting more PR.”

Our clients are getting amazing results!

Ornella Grosz, author of Moneylicious: A Financial Clue for Generation Y received the following press in the past few months.

In the article titled “Invest in financial teaching tools” published by Bankrate.com Grosz was quoted as saying ”

Kids can learn even from the gift of cash, says Ornella Grosz, author of “Moneylicious: A Financial Clue for Generation Y.” Have the child put 20 percent to 50 percent of the amount given into a savings account, she says. “It doesn’t have to be elaborate. A piggy bank, savings account, even a box or jar will work. The point is to understand the value of money,” Grosz says.”