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Book Reviews
The Frugal Book Promoter: How to do What Your Publisher Won't
Book Title:
The Frugal Book Promoter
Author:
Carolyn Howard-Johnson
Book Genre: Book
Marketing
Publisher: Star Publish
ISBN #: 193299310X
Price: $12.99
Publication Date: July 1, 2004
Page Count: 288
Recommended Audience:
Anyone interested in self publishing and book marketing.
Reviews:

In the past, most of the marketing of books was done by the
publisher. Now, as more and more authors are choosing to
self-publish, many find themselves floating without a paddle
when it comes to promoting. A few book marketing gurus
managed to carve a niche early on and Carolyn Howard-Johnson
is among them. These experts have tested the waters
themselves, and drawn conclusions that are worth emulating.
As an award-winning author of fiction and non-fiction, a
public speaker, former retailer, and instructor in the UCLA
Extension's Writer's Program, Carolyn knows the field well.
There's nothing "Frugal" about this information-packed
guide. Computer savvy authors will love this book because of
all the helpful websites, suggested by both Carolyn and
fellow authors. One of her 10 publicity "no no's" is to
never publicize your book, but to "brand" yourself. A whole
chapter is devoted to the importance of branding, and, here
again, the author suggests websites - for designing logos
and business cards.
All book promotion avenues are covered, such as book
signings, book reviews, conferences, discussion groups,
catalog and corporate sales, and building a website. An
Appendix contains sample queries, media releases and cover
letter for an interview on national public radio. Carolyn
also addresses questions plaguing authors, such as
plagiarism and whether to hire a publicist.
She has the comforting tone of a mentor and writes with
the precision of a surgeon - In the chapter on building a
media kit, she writes: "We're going to get biological so
that you can begin your media kit today. We're going to
build the skeleton of our kit so that as you add tendons and
muscles to your credentials, you have a place to store the
information. A strong structure that has been fleshed out as
you become more and more qualified….will require only a
little grooming…Having the bones in place will help you
visualize the progress of your writing career..."
This is a book that you'll return to again and again. It
belongs on every author's shelf - beside the computer.
Carolyn is the award-winning author of three books; her
first novel, This Is The Place (AmErica House
2001), won eight awards, and Harkening (AmErica
House 2002), a collection of stories, won three. The
Frugal Book Promoter - How to do What Your Publisher Won't
(Star Publish 2004) won Best Books 2004 from USA Books
News.com. The book is available at
Amazon.com
Reviewer:
Francine Silverman

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